Website & New Creative Content: Firelight Lighting

Consultation and discovery session

Purpose: align on outcomes before we touch design.

• Business goals: enquiries, consultations booked, specification requests, commercial leads, residential leads.

• Audience mapping: homeowners, architects, interior designers, contractors, project managers (mirroring how Firelight collaborates across stakeholders).

• Service clarity: confirm the exact “offer ladder” (e.g., two-hour consultation vs full design service including plans/spec/photometrics).

• Brand tone: premium, calm, technical confidence—“beautiful + practical + sustainable” without sounding corporate.

• Success metrics: enquiry rate, time on page, project page engagement, SEO visibility.

Deliverable: a one-page project brief + agreed priorities.

Website fact find and audit

Purpose: understand what’s working now, what’s missing, and what needs simplifying.

• Content inventory: services, residential, commercial, about, contact, project pages, FAQs.

• User journey review: how quickly can someone:

  • Understand Firelight’s offer

  • Trust the team

  • See relevant work

  • Take the next step (call / email / form)

• SEO baseline:

  • Page titles + meta descriptions

  • Internal linking structure (services → relevant projects → enquiry)

  • Location relevance (Altrincham / Greater Manchester)

  • Schema opportunities (LocalBusiness, Service, FAQ)

• Competitor scan: what similar lighting design firms lead with (language, proof, imagery, UX patterns).

Deliverable: audit notes + recommended sitemap + SEO opportunity list.

Positioning and messaging framework

Purpose: make the copy sound like Firelight at its best — clear, premium, and technically credible.

• Core message: “Lighting that enhances form + function” / “architectural lighting design” as the headline theme.

• Proof points: years of experience, project types, consultation options, sustainability stance.

• Page-by-page copy plan: what each page must communicate in the first 10 seconds.

Deliverable: copy outline + wireframe-level copy blocks.

Shoot strategy (photos + video) tied to the website build

Purpose: Produce visuals that position a 'credible & luxury' brand and encourage a CTA

We plan shoots around three asset types:

A) Proof imagery (portfolio-led)

• Hero-level lifestyle shots (wide, balanced, architectural)

• Detail shots (fixtures, finishes, light falloff, textures)

B) Trust imagery (people + process)

• Consultations in action (on-site / remote feel)

• Collaboration moments with architects/contractors (staged if needed)

• Specification documents, plans, sample boards (styled)

C) Motion assets (short, modular video)

• Talking-head snippets answering FAQs (clean and credible)

• quick-cut reels for social (project reveal, detail montage, “lighting changes everything” style)

Deliverable: shot list + call sheet + asset checklist aligned to each page section.

Production day (photo + video shoot)

Purpose: capture a library of content for both social and web.

• Lighting-first approach: We shoot to show control of light in the space (the product is the ambience).

• Repeatable angles: So projects look consistent across the site.

• Behind-the-scenes capture: Imagery and video provided showing 'the making of'

• Social (9:16, punchier, caption-ready)

• Case studies (16x9 60–90 sec “project story”)

Deliverable: 16x9 imagery and a blend of 9x16/16x9 video.

Website design and build

Purpose: combine brand, UX, and performance into a site that converts.

• UI design: clean typography, big imagery, confident hierarchy.

• Page templates: services + project case study templates so the site can grow.

• Technical SEO setup: fast load, image optimisation, structured headings, internal linking, FAQ blocks where relevant.

• Copy integration: keep language consistent with Firelight’s real service delivery (consultation → design → plans/spec → commissioning).

Deliverable: completed site ready for testing.

QA, launch, and refinement loop

Purpose: launch clean, then improve with real data.

• Cross-device checks + form testing

• Basic analytics + conversion tracking setup

• Bug Fixing

Deliverable: launch checklist + post-launch improvement sprint plan.

Social content planning (built from the same shoot + the same strategy)

Built around what Firelight already does and what clients need reassurance on:

1. Project proof (residential + commercial)

2. Design thinking (why the lighting works)

3. Process clarity (consultation → spec → delivery)

4. Sustainability + efficiency (energy-aware choices)

5. Client education (FAQs, myths, mistakes to avoid)

Check out the full execution here www.firelight-lighting.co.uk